BizCortex documentation

A/B variants

Test a change of the pitch against the unchanged script.

An A/B variant appends an addendum to the script. It never replaces it. A variant may change the pitch, never the compliance. You find variants in the campaign detail, section "A/B variants".

A/B variants
Screenshot of this screen

Who can use this

  • Owner
  • Administrator
  • Sales

Steps

  1. 1. Create a variant

    Enter a name (for example "Price first"), a script addendum (for example "Lead with the time saved rather than the cost.") and a weight. Click "Create variant".

  2. 2. Retire a variant

    Click "Retire". The variant stops getting calls and shows "Retired".

  3. 3. Compare

    Compare the meeting rate per variant in Call analytics, section "A/B variants".

Fields and options

Weight

0 to 100. How often the variant is chosen compared with the others.

Control

The control always gets calls. Without it you would compare two variants with each other and never learn whether either beats what ran before.

Good to know

  • The addendum may be up to 4000 characters.

Related

  • Campaigns

    Group contacts and spread the calls over the permitted calling window.